WE TAKE OVER MARTIN PLACE WITH THE AWM!
Friday 22 June 2012
Grey Canberra partnered with our group experiential company,***i, to highlight the hardships of military nurses for the latest exhibition at The Australian War Memorial in Canberra.
330,000 Australian soldiers served in the First World War yet only 3,000 nurses served overseas. In recognition of the incredible unheard stories of these nurses, The Australian War Memorial installed 110 canvas army tents and one lone tent marked with a red cross into Martin Place.
As opposed to buying two full-page ads in Sydney newspapers to promote the exhibition, an alternative way to spend that money was devised that also drastically hightlights the 110 soldiers to 1 nurse ratio.
If you're nearby, make sure you head down to Martin Place to check it out!
Front Page of the Sydney MX magazine Friday 22 June 2012.